For my Promotional Writing class, I created a full advertising campaign for Ordinary, focusing on delivering a clear, unified message across multiple platforms. This project allowed me to apply copywriting skills to a variety of ad formats while using the AIDA Model to craft content that grabs attention, builds interest, creates desire, and drives action. I conducted market research to identify Ordinary’s target audience and shaped the campaign’s tone and messaging around their needs and behaviors. The final campaign includes cohesive, persuasive pieces designed to highlight Ordinary’s value, educate consumers, and encourage engagement. This project showcases my ability to blend strategic thinking with creative execution to develop a polished, multi-platform advertising campaign.