For this case study, I conducted an in-depth analysis of Skims, exploring the brand’s strategy, marketing approach, and the elements that contribute to its success. I examined their branding, social media presence, product positioning, and customer engagement tactics to understand what makes the brand resonate with its audience. Creating this case study allowed me to apply research, analytical, and strategic thinking skills while synthesizing insights into a clear, organized presentation. This project showcases my ability to evaluate a brand critically, identify best practices, and communicate findings in a way that highlights both strategy and creativity.